Published: 31 Mar 2016, 10:25:30
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The new head office for JTI by SOM Architects is located in Geneva
The team were to embody JTI’s brans values within the design my promoting an ‘enterprising, open and challenging’ workplace that contributes to an open organisation.
Here’s what the architects had to say:
“Surrounded by parkland and built on a former industrial site, the new JTI Headquarters is located in a Geneva district that is home to prestigious international organizations.
The design, which ranks among the most sustainable buildings in Europe, consolidates four existing JTI premises within a single landmark building and demonstrates SOM’s commitment to integrated design, sustainability, and innovative workplace solutions.
The architecture draws references not only from its immediate context, but also from Lake Geneva and the Alps, establishing a strong identity amid its illustrious neighbors while responding sensitively to the surrounding low-rise environment.
The building’s opposing corners are elevated, which creates permeability through the site, opening it up to the local neighbourhood and facilitating direct pedestrian connections to a transportation hub. “