Story by Trends Publishing
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After building up a reputation in more than 165 countries around the world, Haier household appliances are now available in New Zealand
T o be successful, a new company breaking into a long-established market needs to be very clearly focused on the needs of its customers.
But being the newest kid on the block hasn't slowed the success of appliance and electronic goods manufacturer Haier.
Sales and marketing manager Alison Drury says Haier's growth is largely due to its continuing philosophy of providing quality products at realistic prices.
"We want to make life easier for consumers and ensure they can rely on their appliances," she says.
From the company's beginnings in 1984, it has risen to be the world's fifth largest appliance manufacturer, according to the Forbes global business magazine.
Haier produces appliances for the kitchen and laundry, as well as televisions and DVD players.
For more information, contact Haier Appliances New Zealand, PO Box 30-772, Lower Hutt, Wellington, phone (04) 560 9100, fax (04) 560 9136, or visit your nearest Bond & Bond or Noel Leeming store. Website:www.haierappl.co.nz .
First published date: 12 October 2003