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Creating a point of difference

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Retail marketing is a complex science, which is why it pays to consult the experts when it comes to store design. From the window displays to the flow of people through a shop, every aspect of a store fit-out has a bearing on profitability.

Christchurch-based Designability is a company well versed in the whys and wherefores of retail design. The company frequently works in association with Miller Studios, a shopfitting and signage company, to offer a complete service from design through to completion.

In the Sylvia Park complex, Designability was responsible for the design of Crabtree & Evelyn, The Great New Zealand Shop and Kebabs on Queen.

Senior designer Angela Turner says creating individual and innovative spaces helps make these projects stand out from the competition.

"The Crabtree & Evelyn store expands on the feminine, floral imagery for which the product is renowned. The lighting, for example, is very soft and feminine, creating a comfortable space that complements the comforting nature of the products. We have also introduced script writing, a light blue backdrop which contrasts the established dark-blue branding and a new floral sign to further enhance the ambience."

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In addition to a wide variety of retail outlets, the company has designed numerous cafes, bars, restaurants, hair and beauty salons.

For more information, contact Designability, phone (03) 365 5452. Email: info@designability.co.nz, or visit the website:www.designability.co.nz .

First published date: 12 December 2006

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