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Retail therapy - A dynamic brand treatment from Yellowfox

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A dynamic brand treatment from Yellowfox

Retail therapy - A dynamic brand treatment from Yellowfox


When the American-style shopping mall concept was introduced to New Zealand in the early 1960s, it brought with it a standard for destination shopping that continues today. With every conceivable store in one convenient location, shoppers needn't go anywhere else.

While the face of retail changed forever, the principles behind it remained – most notably, the need to stand out from the crowd. Design company Yellowfox was approached to create a contemporary kiosk-style outlet that could be used to establish immediate brand recognition on an ongoing basis.

"The owner wanted to have a kiosk that had the wow factor and was highly visible within the busy mall environment.

"The result is a refinement of an earlier design we produced for the client, which features bold colours and key lighting to suit the shopping experience of customers and to enhance the modern concept of the business owner."

A high-gloss lacquer finish using The Range 2011/2012 Limerick and Black from the Resene palette adds drama. This scheme has been teamed with a light-coloured Crea Quartz counter to create a negative detail effect. Manufacturer Architectural Stone was able to laser-cut the name of the business into the stone to add another dimension to the design, and to further reinforce brand recognition.


Yellowfox specialises in providing design-led solutions for all interior and exterior projects. Strong associations with respected companies in the industry, such as Tile Warehouse/Architectural Stone, means that if there is anything Yellowfox isn't able to provide, the company is able to refer clients to another industry professional.

For further information, contact Yellowfox, 49 Main Highway, Ellerslie, Auckland 1051, phone (09) 525 3450. .

First published date: 15 March 2012

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