Story by Trends Publishing
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From cool, calm neutrals to bold, stand-out shades, new paint colour trends reflect our lifestyles, as seen in The Range 2004 from Resene
The way you decorate your home says a lot about your sense of style and the way you feel about the world around you. Many people today are looking to create a tranquil living environment that's a retreat from the stresses of everyday life. Others, however, enjoy pushing the boundaries and want a more edgy space.
Both these concepts have influenced the latest colour chart from Resene. The Range 2004 is a collection of 160 classic and contemporary shades, based on international colour predictions that Resene has tailored to suit New Zealand lifestyles and our environment.
Marketing manager Karen Warman says many of the colours reflect a desire for quiet, reflective surroundings that are an antidote to busy lifestyles.
"This is the leading trend in colour," she says. "Memories of less complicated times have us yearning to create secure environments for ourselves and our families. This is reflected in the increasing popularity of muted, smoky tones such as Resene Sonique and Resene Serendipity."
Warman says colours of reassuring pomp and ceremony are also coming to the fore. These include subdued hues of plums, purples, browns and blues, combined with traditional reds and metallics.
"Blue continues to be a key colour, with tranquil shades, such as Resene Oxygen, teamed with strong blues, such as Resene Bunting. This is also the season for green in all its variations," says Warman.
"Green is the new neutral, grounding, optimistic and vital, a colour that moves through soft neutrals to dark olives and citrus tones. It includes new hues such as Resene Chill Out and Hypnotic."
Warman also says that although we are seeking tranquillity in our décor, many people are reserving spaces to add a touch of drama through clever colour combinations and the use of metallics and pearlescent finishes.
"Bold colours such as Resene Pohutukawa, Fireball and Lima remain popular for those seeking an atmosphere of energy. For many people with complicated work schedules, leisure time is focused on maximum fun and refreshment. A splash of playful bright colours can provide light relief for the senses."
"The Range 2004 offers something for all decorators," says Warman. "Whether you're looking for a total transformation or just want to paint a small area, there are colours to suit your home, your mood and most importantly, your lifestyle."
The Range 2004 fan deck presents large colour swatches, complete with colour isolators, so you can get a good indication of each colour in the range. It also suggests complementary shades for each colour.
Other new developments from Resene include Resene Zylone SpaceCote, a water-based enamel that provides a low-sheen finish with maximum durability. The paint is particularly suited to joinery, trim and wet areas, which have traditionally called for solvent-based paints.
Warman says in critical light areas, Resene Zylone SpaceCote's reduced side sheen will minimise the appearance of surface imperfections.
"Combined with a skim coating of Resene Broadwall Surface Prep, a great finish is easy to achieve," she says.
Resene has also produced the Resene Paint Effects brochure, which presents a variety of different ways to approach the painting of your home's interior. From colour washing and sponging to dragging, the brochure lets you know just how to achieve the look you want.
To make it easy for you to choose the colours you want to work with, Resene has developed Resene EzyPaint virtual painting software. This program gives you the opportunity to preview a colour scheme on your computer. You simply choose a picture, click on specific areas such as the ceiling or walls, and choose the colour you would like to use for that area. Being able to change your selection makes it easy to compare colours.
Resene EzyPaint has a gallery of more than 100 images to choose from, but you can also scan in your own image if preferred. Resene EzyPaint is free to download from the Resene website, or you can purchase or borrow a copy on CD from your local Resene ColorShop.
While paint is normally the largest element of your colour scheme, it does need to work with other elements, such as your carpet. For this reason, the EzyPaint program includes Feltex solid carpet colours, Melteca and Bisonne laminates and Dimond roofing colours.
First published date: 20 May 2003