Story by Trends Publishing
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The new flagship OfficeMax store provides in-house design inspiration and working business facilities as well as all office-related products
When your hard-earned name in office supplies is well respected, expanding to take in all areas of office fit-out is the welcomed next step. Such a resource is worth its weight in gold in a city busy rebuilding its office facilities from the ground up.
OfficeMax is a one-stop-shop for office supplies, solutions and services as well as for workplace products and furniture, says managing director Kevin Obern.
"Whether you're looking for office supplies and stationery, education products, health and hygiene services or office furniture, we make it easy to find exactly what you need to do your best work.
"OfficeMax offers a huge range of products and services at competitive pricing," says Obern. "Now, with the new flagship store, we're taking client services to a new level. Our specialist teams can help create complete workplace solutions for a business – from office fit-outs to cleaning service solutions – and will share their expertise at no added cost."
The experience at the flagship Blenheim Road, Sockburn store in Christchurch is part retail and part fully functioning showroom.
"With inspirational office scenarios in place, OfficeMax workspace helps clients visualise their own work areas fitted out with the very latest office furniture, technology and business supplies."
In fact, customers can go beyond checking out the latest facilities – they can even experience them in operation within the OfficeMax store.
"We're offering a new business model in office supplies. The store actually provides a place for people to conduct occasional business – making use of the available collaborative areas, coffee machines, and a meeting room, which they can book to use as an extension of their own business."
This set-up lets customers experience first-hand the benefits of conducting business in a fully equipped environment, assisted by all the modern technologies and furniture. The meeting spaces are equipped with the latest audio-visual technology as well as being able to tap into the store-wide Wi-Fi.
Other necessities haven't been forgotten and the selection of stationery, packaging, first aid, safety equipment and cleaning and hygiene products is second-to-none. There's even a fully interactive coffee area, where customers can try their hand at a range of coffee machines and enjoy the café experience from start to finish.
National retail manager Peter Barton says the Sock-burn store represents a new era in business retail.
"We see this facility as the first step in our interactive retail future," Barton says. "We want to offer customers the very best in-store experience. Gone are the days of queuing up and feeling rushed when shopping for your business.
"With such a large number of people refurbishing their work spaces currently, we have noticed a huge shift in furniture trends. To accommodate this we have a wide range of furniture for any environment – from versatile work spaces to co-working spaces and open-plan collaborative environments, with particular focus on flexible, modern design."
Clients who take inspiration from the model work environments and make the most of OfficeMax's knowledgeable staff receive a comprehensive idea of everything needed to get their offices up and running. The company's interiors offer includes videos and seminars; insights into spatial design and customisable furniture solutions – driven by 3D concept drawings; a spectrum of fabric and finish options, as well as full installation.
"Then there's the personal assistance on tap from our specialist furniture teams and advice on ergonomic workplace solutions through our Work:Science programme," says Barton. "The feedback we've had from customers already is that they love the new OfficeMax look and experience."
OfficeMax intends to roll out a similar interactive experience across its stores in the near future.
As well as offering a key service for businesses of all sizes, OfficeMax also offers all supplies for schools and even families. And the company's extensive resources are available online, too.
To experience the new OfficeMax flagship store, go to 455 Blenheim Rd, Sockburn, Christchurch, or phone 0800 426 473. Web:www.officemax.co.nz .
First published date: 15 June 2016