Story by Trends Publishing
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The design for the redeveloped Eastgate Shopping Centre reflects the colours and vast open spaces of the region's landscape
To be successful, a shopping centre should have a point of difference that provides it with a sense of identity and – ultimately – attracts new customers.
Architectural practice Ignite was asked by The National Property Trust to redevelop the Eastgate Shopping Centre and increase the amount of retail space available.
"We wanted to provide a new and outstanding retail experience for shoppers in the region and to create a modern, architecturally significant building," says Paul Dallimore of The National Property Trust.
Ignite's design reflects the differing lifestyles of the centre's patrons and references the vast spaces of the Canterbury Plains with the extensive use of flat surfaces. Support columns are designed to mirror power poles on the plains, while colours used inside the mall replicate the textures of the high country.
Ignite's design was to totally rebuild the centre, which allowed it to increase the size and dimensions of the interior. To create additional impact within the centre, the new food precinct now has an 16m-high ceiling and tenancies feature 4m-high shopfronts.
For more information, call Ignite, PO Box 37 853, Parnell, Auckland phone (09) 356 4791. Email: email@example.com. Website:www.ignite-direct.com .
Or contact The National Property Trust, PO Box 4445, Christchurch, phone (03) 379 3707, fax (03) 379 3705. Website:www.npt.co.nz .
First published date: 23 August 2004