Story by v2com
Photography by Courtesy of Chetrit Group
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Originally built in 1867, this industrial warehouse building now houses four lavish apartments
The lavish four-apartment housing project 738 Broadway offers modern living spaces adapted to the Big Apple’s new upbeat generation while allowing the McKenna building to proudly remind us of its industrial origin. The interior design was executed by Escobar Design by Lemay, previously Andres Escobar & Associates who recently joined Lemay.
The building now includes two 2400 square foot and a 3 200 square foot lofts spread out on its two first floors and is topped with a 2 400 square foot penthouse featuring a 900 square foot private terrace.
Industrial past dressed in white
The Broadway McKenna Building was originally a Greenwich Village industrial warehouse, built in 1867. During the industrial revolution, New York becomes steel armoured and dedicated to the growing trend of ‘’Cast-iron architecture’’. This fast, sturdy and inexpensive technique was then widely used in the construction of mills, stores and warehouses ,particularly in the SoHo, NoHo and Greenwich Village areas.
A century later, this once working class neighborhood has become home to a young and sophisticated population.
Into the future
Dressed in white, the building brilliantly preserves its original architecture. In the public area is an impressive Italian mosaic mural featuring a typical NYC scene with its skyscrapers and yellow taxis – a splendid piece entirely custom designed by Escobar and his team and created by SICIS.
The apartments themselves have wide open areas, lighted drop ceilings to emphasise the height, colossal windows and clear, bright tones to accentuate their spaciousness. The Italian Calacatta marble fireplace creates a centre of attention in this fine balance between splendour and subtly. The 17-foot long monolith is magnified by concealing its summit in the drop ceiling above, an architectural technique that skillfully wraps and embeds the fireplace giving it the illusion of increased height.
The kitchens are equipped with Miele and Sub-Zero appliances concealed within quality custom designed Italian cabinets. The master bathrooms, dressed in Calacatta marble and textured Porcelenosa Cubica tiles, feature an overflow bathtub, ceiling concealed faucets and a television concealed within a mirror. Finally, the cutting edge Creston automation system controls lighting, music, heat, air conditioning, security, etc.
Project: 738 Broadway
Client: Chetrit Group
Real estate developer: The De Niro Team at Dougals Elliman Real Estate
Design firm: Escobar Design by Lemay (formally Andres Escobar & Associates)
First published date: 01 January 2017