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DKW Personnel office designed by Interiors @ OfficeMax has custom office furniture in red, white, chrome and black.

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New workplace by Interiors @ OfficeMax features cantilevered red, white and chrome reception counter, bespoke office furniture, boardroom table

DKW Personnel office designed by Interiors @ OfficeMax has custom office furniture in red, white, chrome and black.


Modern workplaces need to be innovative, flexible and future-proof, but it takes a lot of design expertise and experience to bring these diverse elements together.

When leading recruitment firm DKW Personnel relocated to a new building following the Christchurch earthquake, the company commissioned Interiors @ OfficeMax to create an entirely new look for the business.

DKW Personnel director Rani Rangimoekau says the company recognised the move was a great opportunity to fully customise its workplace. Initial discussions with OfficeMax were also focused on the need to create the wow factor.

"The interior needed to be sleek, corporate and professional," she says. "We particularly liked the idea of introducing bright red, which conveys the passion and energy of our business."

OfficeMax project manager Dean Godfrey says the design team challenged DKW to look at its entire operation with a view to a total rebranding exercise, which is precisely what evolved.


"OfficeMax provided a full product solution for DKW, customising most of the furniture, window treatments, technology and flooring," Godfrey says. "To enhance the visual drama, we kept to a strict red, white and silver theme, with accents of black."

The custom furniture includes the reception counter and desk, meeting and boardroom tables, and workstations. The boardroom table features specially manufactured legs that mirror the chrome accents throughout.

Meeting tables in the interview rooms are teamed with chairs in white, black and red to co-ordinate with the painted walls. OfficeMax also supplied new monitor arms and computer accessories.

"As with most projects, some of the products and layout requirements changed as we progressed, but we were able to amend the solution accordingly," Godfrey says. "We also helped DKW provide a smooth transition for staff."

Rani Rangimoekau says the new office has transformed the workplace.

"The office has a whole new feel – it's a very happy, energetic work environment. It has been so successful we have taken the new look right through all our branding."

Godfrey says Interiors @ OfficeMax prides itself on the quality of its service.

"We were not the lowest tender for the DKW project, but we were successful because our solution met their brief, and because we provide a high level of service, as well as a functional, high-quality product that is fit for purpose. Every aspect of the design and furniture supply is taken care of, so clients have a single point of contact."

Interiors @ OfficeMax works with leading New Zealand and international manufacturers and importers. The company has more than 60 suppliers in New Zealand alone, and over 60,000 coded products.

"We have the ability to redirect orders between our different distribution centres to meet strict deadlines," says Godfrey. "For example, we were able to move orders to be manufactured from a different supplier, outside of Christchurch, after the earthquake to help set up the Civil Defense facilities, and for temporary offices for other customers in the city."

OfficeMax has specialist consultants in furniture, technology, café and hygiene fit-outs, and more than 180 local service representatives throughout the country.

Clients range from local government and major healthcare providers to corporate firms and small businesses.

OfficeMax has ISO 14001 certification and Enviro-Mark® Diamond certification for its New Zealand operations.

For more details, contact OfficeMax, freephone 0800 426 273.

First published date: 08 December 2014

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