Story by Trends Publishing
Photography by Tira Lewis, Jackie Winkelman
Want to know more?Contact us
Design detailing in a new food outlet on the site of the old Queen Victoria hospital pays homage to the city's laneways and urban markets
Redevelopment of old, well-known landmarks within a city is inevitable and indeed is often an excellent opportunity to improve particular areas. However, a certain degree of familiarity helps people to feel safe and secure in a new environment.
Baldasso Cortese was asked to design the new KFC outlet in the urban market of the QV2 development on the site of the old Queen Victoria hospital. Architect David Chandler says a key element of difference with this project was that the design had to pay homage to the old laneways of Melbourne.
"The overall design of the QV2 placed emphasis on creating a retail street at ground level. Inside and outside, the spaces had to reflect the original laneways around the city," he says.
At KFC, these lanes show up in the pathways customers follow through the forecourt to the counter. They are reflected in the graphics – a large wall mural showing young people standing in a traditional Melbourne lane defines the seating area.
Another traditional and much loved feature of this city are the urban markets. The raw, rough and ready nature of these places is also recognised in the architecture and interior design of the food court.
Materials typifying the old markets are used here. Polished concrete floors, aluminium and steel fittings, reconstituted granite benches, and slatted roller shutters applied directly to walls as cladding, create the feel of the markets – where at the end of the day everything could be hosed down.
Apart from a plastered ceiling over the food preparation area, services in the ceiling are exposed behind an open wire mesh. A similar mesh security wall across the entrance to the eatery at night is casually pulled against a side wall during the day.
Functional lighting in the form of commercial/industrial high bay light fittings continue the theme.
"With discreet placement of corporate branding material, the overall finish was able to be raw with a contemporary edge," says the architect.
First published date: 08 June 2006
More news from Trends
|Location||KFC QV2, Melbourne|
|Architect||David Chandler, RAIA, Baldasso Cortese|
|Main contractor||Becon Constructions|
|Structural engineer||Perrett Simpson Consulting Engineers|
|Mechanical and electrical engineers||LA Moore and Associates|
|External door hardware||Lockwood|
|Wallcoverings||Mirage natural anodised aluminium cladding|
|Ceiling||Plasterboard; exposed wire mesh|
|Paint||Dulux Extreme White|
|Lighting||Inlite, Eagle Lighting|
|Heating/air conditioning||Apac 5018 from JW Airconditioning|
|Furniture||K-Stool upholstered seat from Ramler, designed by David Chandler|
|Graphic designer||Winkelman Design|