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Appliances from cutting-edge, go-ahead global company now available in New Zealand

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High on the Fortune 500 list, and with a comprehensive stable of world-beating appliances and valuable linked company acquisitions, Midea is going places

Appliances from cutting-edge, go-ahead global company now available in New Zealand

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So, what's in a name? Well, for a forward-looking manufacturer, having your brand grow to become a household word around the world is a very big deal.

Global giant Midea Appliances has taken this high-profile business approach right from the outset, says Duncan Deng, director of JH Electrical, the firm that imports Midea appliances into New Zealand.

"Midea is a cutting-edge, go-ahead company," says Deng. "The company is already a world-leader in microwaves, number three on the planet for dishwashers and also China's number one vacuum cleaner and kitchen appliance manufacturer.

"And to grow this fast means looking into the best of what related industries have to offer. Recently, for example, Midea took over the Kuka robot firm to add precision automation to its own manufacturing plant."

Another strategic inter-company move was Midea's recent partnering with the Latin American air-conditioning firm Carrier. This merger greatly increased Midea's reach through South America.

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Midea Appliances' range of products are available to retailers through New Zealand distributor JH Electrical Appliances, phone: (09) 930 0902, or web:www.mideaappliances.co.nz . For residential buyers, the website has a list of accredited retailers.

First published date: 20 September 2017

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